A pioneer of modern journalism, Leo Longanesi was a writer, a graphic designer, a painter and a filmmaker too. He was the man who invented Italy's first illustrated magazine, Omnibus, in 1937 and who founded, in 1946, the Milanese publishing house which still bears his name. A great communicator, Longanesi believed in a new mass culture built on the power of image, headline and typographical clarity. This eclectic and genial personality, is best remembered nowadays not so much for his works as his often vitriolic wit – a lash which politicians, friends and even family feared.